What Is IDX?

What is IDX real estate? Short for Internet Data Exchange, IDX is an industry standard industry terminology that describes the online technology and person-to-person agreements between an MLS and various brokerage sites that let them display live MLS listings on their websites. For years, this has been the most popular medium used to advertise real estate properties, but recent changes by the brokerage industry have made IDX a somewhat difficult term to understand. The term may sound confusing, but understanding it will enable you to know what IDX is all about and how it affects your ability to advertise for properties and sell homes for sale.

Fast-track Your What Is Idx?

As a real estate listing integrator, I have had to learn a lot of things about the IDX system and the new MLS/IDX format. For example, recently there have been new terms introduced to IDX and ones that are not familiar to me at all. One of these terms is “Multi Listing Service (MLS) -” which was formerly known as “MLS – Multiple Listing Service”. In real estate circles this term is often referred to as “MLS – Multiple Listing Service”, but in the layman’s terms, it is a method to collect property listings from multiple listing services such as realtors, brokers, and online estate information providers such as listing agencies, over the internet.

In essence, MLS is a powerful new listing marketing tool that allows you to reach the largest audience possible, especially for properties in your area. Real estate agents have known about the power of advertising real estate listings for years, but only recently have marketers learned the importance of using this medium to advertise for properties and sell homes. With the popularity of MLS, especially in cities such as Chicago, it has become more important than ever to use this powerful listing medium to generate leads and turn them into closed sales. If you are an experienced real estate marketer, an expert MLS list provider, or a new agent looking to enter the world of real estate marketing, I would suggest that you familiarize yourself with the many uses of this powerful marketing tool.